Honey Butter Chips arrives in Singapore!

While Kpop has been in Singapore for awhile, the Korean ever favorite snack Honey Butter Chips has just arrived in Singapore! Only at Happy Munchers!

If you would like to know more about this chips, click here to check out our previous post.

Here's an episode on a Korea TV channel dedicated to explain the honey butter craze in Korea.

In fact, we brought in our first batch of stock (100 packets) 2 weeks ago for a soft launch. This chips was not made available for sale on our online store then but only selling mainly on other platform or word of mouth. To be really honest, the response turned out to be better than expected which everything eventually sold out in less than 2 weeks (well, not as fast as Korea though, out of stock nationwide in 10 minutes). We have already received a good number of pre-order from our next restock. Of which quite a handful are returned customers.

If you would like to munch on this Honey Butter Chips as well, do visit us at www.happymunchers.com to 'chope' your chips from our restock which is expected to arrive next week.

Also at Happy Munchers, we do offer more than just honey butter chips, we are constantly looking for interesting and unique snack satisfy our fellow munchers craving. Check us out today for your next munching session.

Till then, munch on!

Follow us on Instagram and Facebook for regular updates on our latest snacks. (search 'happymunchers')

Honey-Butter Craze ~ Korea

It seem like almost everything from Korea is able to create a craze in Asia. From K-pop to drama, fashion, food etc (not forgetting plastic surgery =P), for which these eventually developed into the K-culture.

As much as the hallyu wave has a great impact to Asians, Korean themselves are just as into it as well. And one of the fever which is currently ongoing is the honey-butter craze! (the craze for honey butter chips)

We spoke to few groups of Korean friends and whenever on the topic of this chips, they got real excited but eventually 'frustrated'. These were few things they mentioned in common

1) It is very popular in Korea

2) Very tasty

3) But always out of stock 

4) Supply are more these days but it is still hard to purchase most of the time

5) Even when stocks are available, each person is only entitle to one pack purchase

Summarize all 5 points above, this is the trend in Korea which is also known as 

Honey-Butter Craze!

If you ever wonder what on earth gets sold out within 10 mins, it's the Honey Butter Chips. It is unbelievable this 'legendary chips' goes off the shelves in less than 10mins upon restock NATIONWIDE! 

'No Honey Butter Chips' sign on G25 convenience store

What happened whenever stocks becomes available

The sales of Haetae-Calbee soared significantly thanks to Honey-Butter Chips. Due to such huge demand, the company hired thousands of employees just for the production of this chips. Little did they know the honey-butter craze was spread on to other part of Asia, such as Hong Kong being the prime victim. And this mean production need to be stepped up further but for sure that's a good problem to have for the company.

At its peak, Koreans are buying this chips online at 3 packets for more than $100

Good news to fellow Singaporean, Happymunchers is currently in final stage of discussion with our supplier on introducing this locally, that means to say in time (matter of how soon) to come you will be able to taste what made the Koreans went fighting for. Due to popular demand in Korea, our supplier is only able to provide a limit quantity each time. And we assure you it will not cost you more than $100 for 3 packs!

Honey Butter Chips

We know honey and butter may sound weird as a combination for any food. Korean 2nd largest food confectionery firm, Haetae Confectionery & Foods Co and Japanese largest snacks maker Calbee has proven it to work, and in fact it turned out to be awesome! Perhaps, awesome is an understatement, taste is simply unbelievable~
It was almost impossible to find a single packet of this in Korea itself when it was first launched. Koreans eventually developed a love hate relationship for this chips as they simply love it so much but just can't get it!
This is one chips that made many Korean pop stars go gaga as well.
Like our favourite Soo Young (Girls Generation) below

Not long after the craze for Honey Butter Chips hits other part of the world such as Hong Kong, everyone in Hong Kong wants a pack of it.
Many Singaporean heard much about the Honey Butter Chips but not many had the opportunity to taste one. Good news everyone, Happy Munchers is now carrying this on our online store to unveil your curiosity on this highly raved snack. Follow us at HappyMunchers in Instagram and Facebook for more details
Out of the Nomz!
ps: find out what straitstime says about Honey Butter Chips here.